A trust asset is a short, strategic video designed to build credibility and help your prospects decide faster. Trust assets include testimonials, authority clips, and proof moments formatted for social and sales use.

A short commercial is a concise proof-focused video (typically 60–120 seconds) that introduces your value, showcases real results, and represents your brand professionally. It’s not a long film — it’s a business trust tool.

Trust Asset Launch is our foundational offer. In one planned session we capture the footage needed to produce:
• 1 short commercial
• 6–12 supporting trust assets
Delivered ready to use on website, email, social, and proposals.

For Trust Asset Launch and other one-off packs, assets are typically delivered within 5-7 business days after capture or receipt of raw files.

Yes, for Trust Asset Launch and Monthly TAPS plans we offer onsite capture. Remote capture and content extraction are also available if filming isn’t possible.

We can turn your existing recordings into trust-focused video assets using the Trust Asset Extraction Pack — no new filming required.

Every trust asset can be delivered in both:
• vertical format (for social)
• square/standard format (for web and email)
with captions and branding when appropriate.

Each month you get:
• 1 short commercial
• 4–6 supporting trust assets
• Remote capture guidance
• Content mining and editing
This keeps your credibility fresh without extra effort.

Yes. The trust assets you receive — including short commercials and supporting social videos — can be used in paid advertising on platforms like LinkedIn, Instagram, Facebook, TikTok, and YouTube.

Important notes:

• Format readiness: We deliver assets in social-ready formats (e.g., vertical and square versions with captions) that meet common requirements for paid placements. However, some ad campaigns may require specific lengths or edits (e.g., 6–15–30 second cutdowns) depending on the platform’s format rules.

• Usage rights: By providing footage or appearing in videos, you confirm you have the necessary permissions from any individuals shown (clients, employees, partners) to use their image and voice in marketing and advertising contexts. This helps you avoid rights or consent issues when placing paid ads.

• Platform policies: Each advertising platform has its own content and approval policies. Assets produced through our service are compatible with these platforms, but final approval for paid distribution is ultimately controlled by the platform.

• Performance not guaranteed: While your trust assets are created to help influence decisions, we do not guarantee specific results from paid advertising (such as click-through, conversions, or ROI). Campaign performance depends on targeting, budget, audience, and optimization choices you or your advertising partner make.

Content mining is our process of reviewing your existing footage — podcasts, Zoom calls, webinars, events — and extracting the best moments into trust assets.

Random postings don’t build trust. Trust assets are strategic, outcome-oriented, and designed to reduce buyer hesitation. That’s why they outperform generic content.

Most clients see impact with a core commercial + 4–8 supporting assets per cycle. The right number depends on your sales cycle and channels.

Yes — additional capture time is available at set rates, which you can schedule as needed, pending availability.

No. We can capture with professional gear — or coach you and your team to capture effective footage with phones when appropriate.

Yes. We use AI to handle repetitive production tasks (sorting, cleanup, captions, analytics). Creative direction, story, and final edits are human-led. You get faster delivery without losing quality.